EN Bank : Commercial video

Client: Eghtesad Novin Bank Producer: ChapChinStudio | Davood Morgan, Farid Yahaghi, Aghil Hosseinian, Javad Zarinia Cooperating with: Farahang Technique: Stop motion July 2014 It is a rather unparalleled ad for Eghtesad Novin (EN) Bank in terms of idea, directing and technique. The motif of this commercial pivots on the ethics of " Ramadan month" and celebrating "Fetr” eid holiday (last day of ramadan), which is one of the most important Moslem's feasts. The term "amassing wealth” is contrary to "contentment" which is the critical concept around the aforementioned theme. In order to develop this idea, a relevant text was composed and then a fine speech was recorded based on it. Next, we converted the speech to an 8-bar LED visualizer and exported the whole video to its very still frames. Finally, around 700 frames were reanimated by means of using real coins and stop motion. We meant this to be simple and have a meaningful ending. In the end, the narrator finishes the speech with these sentences: "...contentment is one of the greatest riches, the kind of wealth that is never ending “ While Coins are disappearing gradually from the scene in order to strengthen the moral message and make the concept more conceivable.